Digital Marketing OR Traditional Marketing? As a small business owner, you are often faced with an overwhelming amount of choices when it comes to where to spend your advertising budget. Since many small businesses do not work with large advertising budgets, the decision on which ad medium to choose can be both important and stressful.…
In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses? Digital Marketing Defined Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes…
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing. What is a Digital Marketing Agency? The dictionary definition of Digital marketing is…